Two-Step Flow Theory

Through this theory, audiences are active and seen as part of a society. According to research, people find  news through a variety of ways, such as influences. We have many influences nowadays, especially through social media. Twitter, Instagram, and YouTube expose individuals to different topics everyday that are considered taboo and not talked about in school. Individuals who are opinion leaders receive information and pass on their own interpretations. This information is then passed on to a more passive audience, which they then mediate.

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